Sainsbury's Own Brand

By Toon Creffield →
Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time. With an essay by Emily King featuring interviews with Peter Dixon and Lord Sainsbury of Preston Candover.

Sainsbury's Own Brand


Sainsbury's Own Brand




Sainsbury's Own Brand


Sainsbury's Own Brand


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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.