2 people are trying to sue Coca-Cola over 'natural' branding

By Toon Creffield →
Two people in America are suing Coca-Cola in court, alleging that the beverage company is deceiving customers into thinking that heir new Coca-Cola branding is saying that the drink is all natural.

Of course this is a soda we're talking about and it of course contains phosphoric acid, no surprise there.

2 people are trying to sue Coca-Cola over 'natural' branding

A Coca-Cola spokesperson said: “Our beverages are properly labeled in accordance with all applicable government regulations, these meritless lawsuits are a play by class action lawyers to profit under the pretense of protecting people. No one has been misled."

How much can branding mislead people and how often is this the case?

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.