…for Cravendale Milk.
A brilliant example of simple design producing amusing and memorable results, from Wieden + Kennedy London and Belgian animators Pic Pic. The style reminds me of a more refined version of stop-motion enthusiast Pes.
I’ve dabbled in stop-motion myself so I have a soft spot for any animations in this style. And thanks to YouTube and the 'on demand' culture, this advert is becoming a big hit without needing to be shown every minute on TV. An excellent combination of quirkiness and humour while still getting across the main message. Bravo.
