Quirky New Ad Campaign…

By Lauren Sadler →

…for Cravendale Milk.

A brilliant example of simple design producing amusing and memorable results, from Wieden + Kennedy London and Belgian animators Pic Pic. The style reminds me of a more refined version of stop-motion enthusiast Pes.

I’ve dabbled in stop-motion myself so I have a soft spot for any animations in this style. And thanks to YouTube and the 'on demand' culture, this advert is becoming a big hit without needing to be shown every minute on TV. An excellent combination of quirkiness and humour while still getting across the main message. Bravo.

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.

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