New Citroën Logo

By Toon Creffield →
Citroën has launched its new corporate identity, designed by Landor Associates Paris and Citroën's in-house team led by Jean-Pierre Ploué, the French car manufacturer last night unveiled a softer and less angular incarnation of its chevron corporate identity in Paris, alongside the first in a series of three redesigned DS models.

The company is hoping the new identity, car models and showrooms will help lift it out of a downturn in the car industry, caused by a slump in sales and a continuing dearth of credit.

Landor?s Citroën logo launches - Design Week

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.