JC Penney Rebrand

By Toon Creffield →

On the JC Penney rebrand

To choose a new logo design, jcpenney sought submissions that reflect a wide range of perspectives. Participants included the Company’s associates, several design agencies and two art schools — University of Cincinnati and Rhode Island School of Design — that collectively submitted over 200 designs for consideration.

What do we think?

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.