Logo Sperm

By Toon Creffield →

Alexander Elnekaveh, founder and CEO of Gravity Defyer

“Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. Pain and fatigue are alleviated, energy is restored; they can walk and exercise again. What represents that? The seed of life. We’re not embarrassed by it, nor are our customers.


We are currently working with some of the best retailers in the world and look forward to future business opportunities with companies that are liberal enough to embrace this concept. There’s no shame, there’s pride.”

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.