I, DID / ALTER Branding

By Toon Creffield →

Based on identity theft for the 2011 ISTD 'fakery' brief, this is the fictional story of a psychiatric patient with dissociative identity disorder (DID). It highlights all of the patients alter personalities, which comes forward during a single session with the patients 'psychiatrist'. The psychiatrist thoughts are also detailed during the story, and were placed in timeline which runs along the bottom of each page. In the end, however, the psychiatrist is revealed to be just another one of the patients alter personalities.

The book was double bound to reveal a full personality analysis at the end. This analysis reveals more about each character/personality, detailing the emotions, traits, and memories, which resulted in their invention.

I, DID / ALTER (ISTD) on the Behance Network

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.