Steve Jobs on Creativity

By Toon →

Steve Jobs on Creativity

“Creativity is just connecting things. When you ask creative people
how they did something, they feel a little guilty because they didn’t
really do it, they just saw something. It seemed obvious to them after a
while. That’s because they were able to connect experiences they’ve had
and synthesize new things. And the reason they were able to do that was
that they’ve had more experiences or they have thought more about their
experiences than other people. “Unfortunately, that’s too rare a
commodity. A lot of people in our industry haven’t had very diverse
experiences. So they don’t have enough dots to connect, and they end up
with very linear solutions without a broad perspective on the problem.
The broader one’s understanding of the human experience, the better
design we will have.” – Steve Jobs, Wired, February, 1995

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.