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New ITV Logo

By Toon Creffield →
ITV's new logo has been released into the public domain today:



It's described as:
The new logo drops the rather formal previous style for a curvier typeface and layout that is meant to look like "a form of human handwriting". This will be used across all branding, stationary and other needs connected to ITV Plc, as well as ITV Studios.

In this form, the logo has four colours that are the "perfect points" on the colour spectrum. But this new logo is intended to be a chameleon and will sometimes change according to the show or channel using something that ITV is calling "colour picking".
Any thoughts?

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.