The World Cup has taken place every 4 years since it started, despite a four year break between 1942 and 1946 because of the Second World War. Throughout the years, the tournament has been heavily promoted starting with print, with television and the Internet coming later.
In the earlier years of the tournament, the posters of which FIFA commissioned for every World Cup, the design was basic and the design every year was similar to one another. In 1982, when Spain hosted the tournament, they called upon Joan Miró to design the official poster, which was significantly different to the previous posters. The poster, by the Catalan artist, implemented his minimalistic style along with bright colours and playful shapes.
Elanders UK, a litho printing partner, takes a look through the history of how the design of the posters have changed throughout the years. The oldest World Cup posters from 1930 are worth a minimum valuation of £15,000.