Nescafé's New Logo and Branding Plan

By Toon Creffield →
Nescafé is a brand of instant coffee made by Nestlé, it's usually used in the common phrase, "if you haven't got any other coffee Nescafé will be fine".

Although it's been around since 1938 it is trying to reach a new younger generation of coffee drinker, it's all slightly curvier and modern.

Nescafé's New Logo and Branding Plan

Old logo and packaging:

Nescafé's New Logo and Branding Plan

Nescafé's New Logo and Branding Plan

New logo and packaging:


Nescafé's New Logo and Branding Plan

Nescafé's New Logo and Branding Plan

Nescafé's New Logo and Branding Plan
Any thoughts on this re-brand?

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Toon Creffield

Graphic and Digital Designer from Sheffield England and owner of the Estetica Design Forum.