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Ben Pieratt's hessian brand - Spec work or good way to drum up business?

Ben Pieratt is a designer who has created a full brand for hessian. It doesn't exist but he's hoping to sell it for $18,000.

Included is:
  • Name
  • URL
  • Twitter account
  • Tumblr account
  • 20+ logo & other designs
  • 10+ t-shirt designs
  • 8 repeating patterns
  • 1 website theme
  • 1 app user interface theme
  • 5 app icons
  • Brand book w/ guiding principles
  • 30 hours custom design time (for transitioning the brand to buyer's needs)

Ben Pieratt's hessian brand - Illustration

Ben Pieratt's hessian brand - Pattern

Ben Pieratt's hessian brand - Logo

Ben Pieratt's hessian brand


Hessian

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